Like the majority of the over fifty percent-million individuals who have viewed the Domino’s Pizza video that’s been circulating the internet, I was totally grossed out during and after I watched this showcase of employee misconduct at its worst. My fears about what could happen behind the scenes at restaurants had been realized, and it was not quite a sight.

However, Dominos menu gross-out and possibly a few felony charges for the employees inside the video aren’t the only thing at risk here. Also on the line is a, Domino’s, which thus far has enjoyed a good reputation among consumers. Not just a day goes by which i don’t view a Domino’s commercial on television or a Domino’s delivery car rolling though my neighborhood.

Overall, I’ve been impressed by how Domino’s has tackled this catastrophic issue. They’ve spent the last couple of days wrestling their brand from destruction by issuing stern statements and press announcements, fielding interview requests, posting video responses on YouTube, and establishing a free account on Twitter that speaks right to this crisis (among other things). I do believe this response and the incident generally speaking has inside it several worthwhile examples that small, and mid-sized businesses can learn from while we all get used to navigating the world of social media. Here are some thoughts:

* Recognize the power of social media : The Groundswell is real. Numerous millions of people across the globe are engaged in social media marketing every second throughout the day, which interaction will only continue. It’s important that everyone recognize the strength of social media, and the people who take part in it. All things considered, it absolutely was the web community that brought the Domino’s employee video for the forefront. And, if you aren’t already engaged in social media marketing somehow, now can be quite a good time for you to jump in.

* Monitor the internet : Are you aware your Webutation? If not, now’s time to discover. Monitor what’s being said about both you and your brand in the social media realm through vehicles like Twitter, YouTube, Flickr, and web-based in general. The best part about online monitoring is that you don’t need to have a large budget to begin with your monitoring efforts. Start off using free tools like Google or Yahoo! alerts and checking vehicles like for key words linked to you and your company.

* Be Responsive : Should you find inaccuracies about, swiftly respond using the appropriate channels. Like Domino’s, your response mechanisms can vary from media and publicity, to posting on social media marketing sites, to using your website, or utilizing an integrated strategy. Your response mechanisms will be based on the severity of the problem. All-in-all, it’s best to get a grasp on the situation before it spreads like wildfire.

* Education is essential : In the event you haven’t already done so, spend money on social media education for you and the employees. In today’s environment, even having basic understanding of this new landscape could be beneficial to rtjnfn organization’s growth and vitality. In the event you don’t use a budget to confer with the expert, follow blogs on the subject, find online presentations/websites/articles, or travel to your local library and look for a couple of books on the subject. In addition, it might be good for establish social media marketing procedures to your organization that talk to just how the medium will be used, employee participation, crisis response, etc. These are simply several basic takeaways from the Domino’s case. As this story continues to play out, I’m sure that you will see more lessons we all will benefit from.