The right way to grow your business by using this powerful brand, audience and content-advertising tool We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what many individuals still believe, Instagram isn’t just a fun app where one can post food, holiday and family pics. Instagram has become a powerful brand-building, audience-building and content-promotional tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.
A note of caution: there are many individuals who promise to grow your Instagram followers by the thousands, but beware. Most of them use fake accounts created by bots to inflate your numbers. These kinds of followers have zero value. Actually, they could even be dangerous, planning to steal your password or photos or infect you using a virus.
Based on the data security company Imperva, these bad bots make up 28.9 per cent of bots on Instagram. The simplest way to develop your Instagram followers is actually by being authentic to your brand name and your audience.
Here are 3 tips to help you get real Instagram followers:
1. Tell a Story with Hashtags – It’s great to apply your business name being a hashtag, but you have to think beyond that.
If you want to make use of Instagram posts to have followers, use other hashtags that tell the history in the image you’re sharing. You want to begin a conversation when you’re sharing posts for such things as:
A good illustration of a brandname that does this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to obtain together and share their chips, and to use the hashtag once they share photos with their meetups.
By utilizing engaging, relevant hashtags, you may be discovered in Instagram searches and hopefully build-up followers on Instagram.
2. Get Creative – Instagram is about photos, a lot of people think about the caption as being an afterthought. Don’t ignore the image caption! You are able to generate engagement and promote sharing by using descriptive words that can engage, inspire and entertain your followers.
Here are some ideas to help you build-up followers on Instagram along with your posts:
Use questions in your caption. Write your question at the outset of the post so that people look at it first.
Get personal together with your post. Tell a tale about yourself, or the way your product helped or inspired someone else.
Ask individuals to tag others. Asking people to tag three with their best friends or tagging someone they are grateful for brings other potential followers into the equation.
A great illustration of a brand that does personal posts well will be the @NatGeo Instagram account. They create breathtaking Instagram Stories with informative captions to teach the consumer on the plight of animals around the globe. Remember when it comes to using Instagram posts to get followers, it’s all about being authentic. Don’t use questions in every single post or tell an individual story that isn’t genuine.
3. Go Local – One of the best ways to build your Instagram followers is to obtain to find out your neighbours! Whether you’re creating Instagram ads or want to market your event in a specific area, you will see what’s happening near you by using the search page and clicking on the Places tab.
Enter the place to begin to see the geotagged posts for the area. Then visit relevant and recent tagged posts – not the ones from competing businesses, obviously – and leave a comment or perhaps an emoji and adhere to the person blevuz you prefer whatever you see. Hopefully, this can be the beginning of an organic interaction.
For instance, in the event you offer life coaching services, you might key in where you are then “entrepreneurs.” Local entrepreneurs could be looking for more work and life balance or assistance with life goals or career challenges. Similarly, in case you have a physical location that people have checked into on Instagram, discuss those posters’ pictures to ensure they’re aware of your Instagram presence, then follow them.
These are some of the best ways to build Instagram followers the proper way: no bots, no shortcuts, just well tested methods to engage along with your audience and turn them into followers!