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Facebook “Like” sellers have existed since the Like was presented in 2009, and it offered a way for users to show their support for a person or company while burning a small fraction of a calorie. Some companies, such as Burberry and Levi’s, have over ten million likes. Still, likes don’t necessarily mean anything when it comes to usefulness. Sure, if all you just want is to appear popular, then a high like count can get you there.

On the other hand, if you wish to actually achieve a specific goal along with your Facebook Group, you’ll want to look beyond quantity.

The strength of the Facebook Like

In a way, a Facebook Like is always to reach what a backlink would be to rank in the search engines. Facebook’s ever-aware backend is analyzing your engagement at all times. The greater likes you receive, the greater reach you’ll have, and the more your content is shared. It’s a cycle, and it also can help you build immense brand awareness.

PTAT, or People Speaking About This, that is a part of Facebook’s algorithm, is really a measure of fan engagement, and likes feature heavily in its calculation. However, it’s important to recognize that not every likes are the same. In case your group is populated by accounts that never interact with you, your PTAT score will fall.

Once this happens, you’ll find yourself paying more for Facebook ads and reaching a small fraction of your own fanbase with your posts. A higher PTAT score, on the other hand, is likely to be accompanied by increased sales and brand ambassadorship. The reality is that when people like your content, they’re more prone to buy from you later on.

In reality, you can consider the Facebook Like as the first step in a valuable sales funnel. Real fans will engage with your high-quality content, and they’ll more readily join your subscriber list. From there, you’re free to develop a relationship which could lead to numerous sales.

Buyer Beware

Many Facebook Like merchants state they provide you with likes from “real” people. To be honest that even if these are generally real, flesh and blood people, they’re likely receiving a few pennies from the merchant to like your content. Because of this they don’t care what you are about, or what you have to offer.

These folks will likely be low-engagement fans, and they’ll drag your PTAT score down into oblivion. In the worst case, these merchants offer “bot” likes. Which is, the likes come from unmanned Facebook accounts. Facebook can identify these ghost accounts with ease, and then any likes received from them are virtually worthless.

What to Do

Facebook could have you solve this quandary if you are paying them to present your content to targeted individuals. At the conclusion of the day, this may function as the only viable solution for quickly amassing an actual following. These individuals could have expressed an interest in your niche, plus they are active Facebook users.

The great thing is that Facebook’s advertising system is extremely effective. You can lower your advertising expenses by taking note of Facebook Insights. Post your content when much of your fans are online, and begqia engagement increases.

Check to see whether your fans prefer links, images, or videos, and then allow them to have what they want. When your engagement increases, you’ll have the ability to buy additional likes in a lower price.

Keeping tabs on the social media landscape is pivotal for your success. If you’d like to get access to even stronger marketing tips, as well in an effort to generate conversion-ready Internet marketing prospects each month, click on the link below for more information on my done-for-you system.