T3, the Austin-based innovation agency, this week launched a new digital experience for Genghis Grill Menu Prices, a Mongolian Concepts restaurant brand. T3 redesigned the brand’s website and technology stack from the ground up to deliver a much better brand experience and drive online ordering.
“Genghis Grill guests love our interactive and customized dining experience, so we wanted to replicate that personal element and convenience across our website,” said Doug Willmarth, Chief Marketing Officer, Mongolian Concepts. “Our new site not just delivers a more interactive and easy to use customer experience, but it additionally establishes an excellent technology and site design foundation that can be extended to support our other brands efficiently.”
T3 leveraged its extensive restaurant and digital expertise to design a flexible, mobile-first online ordering and loyalty experience to back up the company’s Genghis Grill brand. T3 is recognized for its digital transformation in the restaurant space, driving more than $2 billion in sales for its restaurant clients including Pizza Hut, Le Pain Quotidien, Auntie Anne’s, Moe’s Southwest Grill and a lot more.
“We had been proud to assist Genghis Grill launch a site experience that changes the way the brand engages with fans to drive the company forward,” said Ben Gaddis, T3 President. “We worked hard to help make the brand new site practical and useful, but most importantly, we leveraged customer insights to produce a completely personalized and cohesive experience for guests.”
Enabling the quick and easy customization of Genghis’ Signature Bowls with their 80 ingredients was a point of emphasis. T3 designed an intuitive process to “Create Your Own” bowl, which makes it easy for customers to blend the meats, vegetables, spices and sauces they want. The web site and ordering process also seamlessly integrates to the Genghis Rewards loyalty program, letting customers earn rewards to redeem free or discounted items.
These updates required a whole new technology stack, integration with industry-leading partners including Olo and Punchh, the development of a flexible type of content management system (CMS) and the incorporation of T3’s proprietary Product Enrichment console, that allows for richer information and imagery to become displayed throughout the menu. These technology improvements, along with a refreshed visual design system, position the newest Genghis Grill web site to exceed customers’ expectations having an effortless ordering process.
T3 helps clients build Useful Brands™. It is probably the largest independent agencies in the united states with offices nationwide. Ranked alongside the world’s top innovation agencies, T3 works together with Allstate, UPS, 7-Eleven, Capital One, Pizza Hut, Rite Aid, FOCUS Brands (Auntie Anne’s, Carvel, Cinnabon, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s) along with other clients.
About Mongolian Concepts
Mongolian Concepts is the leading build-your-own stir-fry restaurant group owning and franchising over 90 Genghis Grill, Flat Top Grill and bd’s Mongolian Grill restaurants. Founded in 1998, Genghis Grill Store Hours well known because of its fresh, hot and healthy food, and gzgtby interactive dining experience. At Genghis Grill, guests can forge their flavor by making a bowl filled with exactly what these are craving from over 80 fresh ingredients and flavorful sauces. To learn more, visit genghisgrill.com.