Nearing the end of 2016, Google started letting webmasters know about impending changes to their search engine ranking system that would have influence on how sites would be viewed in 2017. To continue to rank well in 2017, websites will need to hit certain additional criteria. In this article, I discuss these key new changes that will impact your website’s organic SEO rankings in the Google Search Engine.
The first item on their own list is that of being sure that your web site includes a published SSL certificate in position. Now, so far as Google search rankings go, you will begin to be penalized if you do not have an SSL certificate in position on your site.
One of the first moves in this regard already now set up, is that if you do not come with an SSL certificate on the site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a prospective page viewer bear in mind that the web page has not been secured. Clicking on the exclamation mark brings up the specifics of the security infraction. This new item is currently already set up on the browser using the January 2017 Chrome “56” browser update.
SSL certificates are certainly not a significant expense today and you also can get them set up for as low as about $26 annually if you are not running an e-commerce site and approximately $70 or so when you are. Google is extremely interested in customers being protected as they head to websites directed by Google and they want to ensure that customer data entered on these internet websites is encrypted along with a person’s details are kept safe. In connection with this, they are going to therefore be penalizing “organic search-wise” those websites that have not put an SSL certificate in position. So, if being found by Google organically is very important to you personally, this is a step you will need to take with your site.
Next on their agenda is popup adds on webpages, particularly on cellular devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google has become hearing their complaints. Google has found that popup adds often can cover a complete screen on a mobile device and can even be hard to remove. Thus as Googlebot crawls your webpages as well as in particular, your mobile webpages, remember that they are looking on popup adds with disfavor along with your page is going to be penalized if popup adds are found.
Google’s move here is because are seeking to deliver quality content with their search and “AdWords” customers for their advertisers. They may be on the search for quality content pages to serve up – not “Fluff” pages whose primary purpose would be to popup an add to sell something. Advertising on the web is going to commence to change for this reason new online search engine ranking requirement if you are planning to be found and also you currently run popups on the pages, you will be seeking to start performing some rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you because of it rather than penalizing you.
The next change required for 2017 will see lots of people scrambling to enhance their internet site design architectures. Nearly half of Access to the internet these days is carried out by cellular devices including tablets.
In a recent study performed by a Google subsidiary company, it had been found that this average load time for any webpage over a mobile phone is still sitting at about 19 seconds to load. This same study indicates that mobile phone users on the other hand have only an attention span for page loading of about 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their search engine and on the part of their AdWords advertisers, are certainly not getting loaded.
So things are changing. Google presently has setup an entirely separate online search engine “page indexing” database within their system for mobile webpages. The loading sweet-destination for a page is 2-4 seconds and when your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google can make note from it as well as your page will not be arriving inside their search engine rankings for users before you can buy this fixed.
With more than 50% of all website interactions now originating from mobile, this has the potential of cutting your total visitors by almost half when your pages have been flagged by Googlebot for being slow loading – not really that mobile was helping you anyway with approximately 53% of individuals clicking off before your page ever got loaded to start with.
Actually, many WordPress theme providers are now scrambling to build and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be on these however regarding whether or not they sfherw get down towards the 2-4 second page loading time “sweet-spot” requirements now being essental to Google.
To hit loading times which can be consistently this fast, will basically require the construction of “natively coded, responsive” webpages that do not use widgets of the sort. And even the time choose to use convert the content of your existing fat page in to a fast loading, content filled mobile page will take time that may still keep the page from the fast loading category.
To sum up, the Google search engine today is looking for professionally built, natively coded webpages to serve up solid content to its customers on cellular devices. To reach your goals using a website organically in the future as a result, will require for a lot of online entrepreneurs, a necessity to rebuild existing websites.