Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to provide reporters and bloggers the real key ingredients for any story in an instantly scannable and digestible fashion. The SM release has become successful since it capitalizes on 3 converging trends:
1. The emerging utilization of multi-media content due to increasing bandwidth and easy content creation.
2. The increasing emphasis on search engine optimisation of media releases. After all, isn’t Google merely the world’s most powerful reporter?
3. Email has established a deluge of pitches and writers can’t read one thousand narrative pitches each day. The zpr blogging on affiliate allows them to skin and assess what’s newsworthy.
Strategically Brilliant, but Tactically Sketchy – So Far. The hang-with social media marketing releases has become actually getting them built. Most PR people are not Web programmers, and also the very nature of the things will make a social media release useful (tags, links, multi-media) makes it tricky to complete in case your meaning of high tech is inserting a footer in Microsoft Word.
Historically, the best social media marketing releases have essentially been customized landing pages, like this genius effort for Jim Beam from Jason Fall at Doe Anderson and Jason Swartz at PSB. So, unless you do have a Jim Beam budget as well as a Web programmer hanging around, building a killer SM release has become tricky, despite efforts from PRXBuilder (WordPress and Microsoft Word plug-in) to really make it easier. (note, I use PRXBuilder’s SimpleSMPR with this blog).
Enter PitchEngine – newly launched but still in Alpha release – PitchEngine has gone out to change all that. Their slick, exceptionally easy online social media marketing release creation engine is certainly the most effective I’ve seen. Literally, should i took the time to describe what a “tag” would be to my 9 year-old, she might make a release (it might most likely be about ice skating or perhaps the dresses on The Titanic). Click some control and you will have a beautifully formatted, all linked up social media release ready for distribution.
Distribution Included – n accessory for enabling you to create zpr affiliate reviews course profile, PitchEngine allows you to easily distribute it too, by typing in whom you would like to send it to (via email, Twitter, FriendFeed, Facebook). All releases created in the system automatically appear in the PitchFeed, a stream of current pitches that can be accessed by reporters and bloggers on site or via RSS.
All This, And It’s Free – Right now, PitchEngine is 100% free, that is needless to say a ridiculously great deal. I suspect they’ll be going to a Freemium model at some time, with advanced features costing some dollars here and there. For many PR firms and client-side PR 2. and social media marketing managers, PitchEngine is definitely the new social media marketing release champion, and an indispensable tool inside the new media arsenal. Give it a look.
PitchEngine is actually a Saas-based tool for social networking press releases. Based on their website, in the era of multimedia rich websites, text just isn’t enough. Word docs are only able to do so much and email attachments are pretty clunky.
Today, you need quick, engaging content and PitchEngine makes it easy to produce. Your sales flyer, press release or announcement will ooze class. It’s like sexy, stylish business attire for the modern communicator.
How can it help my business? The old means for companies to talk was to write a regular (read: boring) press release, throw it out over a newswire, and hope the history gets picked up. But PitchEngine is a small company tool (that big businesses use too) that changes this game.
Whether you’re announcing a whole new service or product, use a fun promotion, have created a cool video, or simply have some noteworthy news, PitchEngine allows you to create fun, engaging social media marketing press announcements. You can include pictures, videos, thumbnails related links, tags, and things are shareable on Facebook, Twitter, and a lot more. Look at this example bnxwkp a faux fur boot cover company who had their product within the Golden Globe VIP Gift Bags.
Any social media pr releases you publish will never only help bring awareness to your business, it will also help create juicy inbound links to your site, which is perfect for Search Engine Optimization (SEO) and increasing overall traffic!
Just how much does it cost? The best part is that PitchEngine is a small business tool that’s priced for affordability. It is possible to create unlimited homepage profile by zpr free of charge, but they will not be published on PitchEngine.com.