The other day I had a client at El Paso SEO Services ask me what footprinting was. While I’ve never heard about it referred to as footprinting, I knew what he was discussing and think that that speaks to the confusion regarding footprints in relation with SEO. In my mind, footprints in Search engine optimization come down to two major groupings, so let’s discuss them now and break them into two admittedly crude categories: good footprints and bad footprints.

Bad Footprints – Let’s start with the not so good footprints since they relate to your stake in SEO, you can also consider these as leaving “traces”. Google may use a “footprint” to tie several website pages or sites together within their mind even though it’s not explicitly obvious. Obviously link building is definitely the basis of SEO for SEOers, but Google likes all links to be natural or put simply not built but earned.

Therefore, individuals who build links and who are inside the know try to disguise and camouflage those links that they build so they are appear natural in a a few different ways. When link building from a single site you have to another you own for the purposes of ranking, for example, you definitely want to ensure that Google can’t pick-up on the simple fact that you have both of those sites of that link you create will likely be worth considerably less.

If both sites are hosted through the same IP, that’s an apparent giveaway the same webmaster owns both sites and likely is linking for the purpose of influencing the SERPs. The IP in cases like this will be the footprint. There are numerous footprints which search engines may use to detect backlink building patterns therefore the general guideline is always to always make your backlink building efforts look as natural as is possible.

Good Footprints – Let’s call these “good” footprints, or typically strings of text which you can recognize and pull coming from a website to find similar website pages. SEOers can use a footprint to discover website pages they wouldn’t normally manage to find through typical searches.

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So when you desired to find WordPress blogs linked to cars, you would probably have a type of text which is found on most WordPress blogs including “powered by WordPress”. When multiple website pages share a trait like that it’s known as a footprint. You can then throw a modifying term like “cars” on the end of that footprint to find sites associated with your keyword and which suit your footprint.

Footprints are handy to find similar sites generally. For link-building it’s ideal for when if you find a form of site which you can receive an easy link from like a new blog platform you’re unfamiliar with, you might want to choose a distinguishable footprint it is possible to pull as a result to discover a lot of other sites/linking chances to build from. It might zgmjop like a broken record at this time, but superior content articles are still king and than any other SEO tip with this or any other list.

Creating good content earns you valuable links, social proof, as well as other important ranking signals/factors, in addition to it earns you repeat targeted traffic to your site and it has a higher probability of converting on your website’s goals. Arguably just as vital as being aware of what SEO works in 2019 is understanding what you should stop expending time on. That said, making predictions on what’s going to become less efficient is a lot more of any crapshoot as, outside black hat methods, it’s a lot more challenging to take guesses on what search engine listings will value less.